Privacy Policy

Last Updated: October 08, 2025

The Alpha egift website (www.alphaegift.com) (“site”) and mobile application (“app”) are operated by Alpha Establishment Pty Ltd. Throughout the site, the terms “we”, “us” and “our” refer to the Alpha egift website or mobile app. We respects your privacy and is committed to protecting your personal information.  This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase through our website. By using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

This website is operated by:

Alpha Establishment Pty Ltd
ABN: 32 678 340 933
Address: 6 Tryon St, Chatswood NSW 2067, Australia

We sell and deliver digital and electronic gift cards to consumers and businesses in Australia and internationally.

2. Information We Collect

We collect personal and non-personal information to process orders, prevent fraud, and improve your shopping experience.

2.1 Personal Information

We may collect the following types of personal information:

• Full name
• Email address
• Phone number
• Billing address
• Payment details (processed securely via third-party gateways — we do not store full credit card information)
• Account login details (if you register with us)
• Communication history (emails or support chats)

2.2 Non-Personal Information

We may automatically collect non-identifiable information such as:

• Browser type and version
• Device information (desktop, mobile, tablet)
• IP address and general location
• Website usage and analytics data (via cookies and analytics tools)

3. How We Collect Your Information

We collect your personal information through:

• Direct input (when you place an order, create an account, or contact us)
• Automatic tracking (via cookies, analytics tools, and web logs)
• Third-party payment processors (PayPal, Stripe, or other integrated gateways)
• Email communications and customer support interactions

You may choose not to provide certain information; however, this may limit your ability to complete purchases or access specific services.

4. How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

1. Process and deliver your orders (digital gift cards, confirmations, and receipts).
2. Verify your identity and prevent fraudulent transactions.
3. Provide customer service and technical support.
4. Send order updates, account notifications, and promotional offers (if you’ve opted in).
5. Improve our website’s performance, user experience, and product offerings.
6. Comply with legal obligations, tax, and accounting requirements.

We do not sell, rent, or trade your personal data to third parties.

5. Payment Information and Security

We use secure third-party payment processors (e.g., PayPal, Stripe, or equivalent providers) to process payments.

• Your credit/debit card details are encrypted and processed securely via these gateways.
• We never store your full payment information on our servers.
• All transactions are protected using SSL encryption and comply with PCI-DSS (Payment Card Industry Data Security Standards).

6. Disclosure of Information

We may disclose your information to:

• Service providers and business partners (payment processors, delivery systems, email platforms) solely to fulfil your order.
• Law enforcement or regulatory authorities when required by law.
• Fraud prevention systems or payment verification services when necessary for risk control.

All third parties engaged by Alpha eGift are contractually bound to protect your data and use it only for legitimate business purposes.

7. Data Retention

We retain personal data only as long as necessary to:

• Complete transactions and provide support;
• Meet legal, accounting, and tax obligations; or
• Resolve disputes and enforce agreements.

After this period, your data is securely deleted or anonymised.

8. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

• Remember your preferences and login information.
• Analyse site traffic and performance.
• Improve our marketing and advertising effectiveness.

You can control or disable cookies through your browser settings, but some site features may not function correctly without them.

9. Data Security

We implement appropriate technical, administrative, and physical safeguards to protect your data from:

• Unauthorised access or disclosure,
• Misuse, loss, or alteration.

Security measures include SSL encryption, secure hosting, firewalls, and restricted employee access.

However, please note that no online transmission or storage method is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Some of our service providers may operate outside Australia (for example, cloud hosting or payment processors).
In such cases, we take reasonable steps to ensure that your personal information is handled in accordance with this Privacy Policy and Australian Privacy Principles (APPs).

11. Your Rights

You have the right to:

• Access and obtain a copy of your personal information.
• Request correction of any inaccurate or outdated information.
• Request deletion of your personal data (subject to legal obligations).
• Withdraw consent to receive marketing communications.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been violated.

To exercise these rights, please contact us at contact@alphaegift.com.

12. Marketing and Communication Preferences

You may receive occasional promotional emails about new products, discounts, or offers — but only if you have opted in.
You can unsubscribe at any time by:

• Clicking the “Unsubscribe” link in the email, or
• Contacting us directly.

We will promptly update your preferences.

13. Third-Party Links

Our website may contain links to third-party websites (e.g., Apple, Walmart, Steam).
We are not responsible for the content or privacy practices of these sites.
We encourage you to review the privacy policies of any external websites you visit.

14. Children’s Privacy

Our website and services are not directed at individuals under 18 years of age.
We do not knowingly collect or store personal information from minors.
If you believe we have inadvertently collected such data, please contact us immediately to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.
The latest version will always be available on this page, with the “Last Updated” date shown above.
Continued use of our website after updates constitutes your acceptance of the revised policy.